Nickelodeon, India’s leading kids brand and a part of Viacom18, is available in over 100 million households in the country. It is a 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH. With an approach that puts ‘kids first’, Nickelodeon takes pride in encouraging kids to be themselves – funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nickelodeon gives kids a complete multi platform brand experience.
The touchpoints range from on ground interactions, digital innovation and consumer products to name a few. Nickelodeon has today become the preferred entertainmen destination for kids in India, with shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Keymon Ache and SpongeBob SquarePants amongst many others.
Outside India, Nickelodeon, is one of the world’s number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.