NICK, India's fastest growing kids channel and a part of Viacom 18 Media Pvt Ltd, reaches over 29.69 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts 'kids first', Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, The Munnabhai show and Jimmy Neutron amongst many others. Believing that 'education' and 'entertainment' go hand-in-hand at a young age, Nick offers 'edu-taining' shows like Dora The Explorer, Go Diego Go and Meteor & The Mighty Monster Trucks amongst others in its pre-school block - Nick Jr. Given its 'award-winning', 'well-researched' and 'safe' shows, it's no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.